PAULANER & FC BAYERN MUNICH - TWO MUNICH-BORN ORIGINALS ON THE ROAD TO SUCCESS
Success and emotion, tradition and future, Bavarian local spirit and a cosmopoitan outlook – this is what both Paulaner Brauerei and FC Bayern Munich embody.
These two traditional brands from Munich have been celebrating goals, titles and triumphs together for years. And always at the center of things: the fans.
Paulaner extends partnership with FC Bayern Legends
Stefan Effenberg as the new ambassador and Paulaner lettering on the shirt chest
FCB fans can look forward to even more priceless moments with the FC Bayern Legends, because the team is getting top-class reinforcements: Stefan Effenberg, former captain of the record champions, is the new ambassador of the "Munich Legends".
And not only that, the close partnership between the Paulaner Brewery and the FC Bayern Legends has been further expanded: the lettering from the main partner Paulaner now adorns the shirt chest of Giovane Élber's team.
FC BAYERN LEGENDS CELEBRATE IN THE PAULANER PARTY TENT
Just one day after the spectacular farewell game for Claudio Pizarro, the FC Bayern legends met for their traditional Oktoberfest visit - of course again at Paulaner, the shirt sponsor of the popular FC Bayern Legends.
Giovane Elber, Claudio Pizarro, Martin Demichelis and many other legends toasted FC Bayern and the Paulaner brewery together with Vice President Walter Mennekes, CEO Andreas Jung and Paulaner Managing Director Andreas Steinfatt - and celebrated their reunion in the Paulaner marquee.
THE FCB STARS CELEBRATE WITH PAULANER AT THE WIESN
At the start of the 187th Wiesn, the FC Bayern Munich team headed by coach Julian Nagelsmann visited the Munich Oktoberfest and stopped off at the Käfer Wiesn-Schänke. They posed in traditional costume and “Haferlschuhen” and showed their Bavarian side.
Invited were the FC Bayern stars and the players' wives, who wowed the audience with their smart dirndl fashion.
PAULANER OUTFITS BAYERN PLAYERS IN LEDERHOSEN
On August 28, at the "Lederhosen Shooting" for the FC Bayern stars, the motto was again: Get out of the shirt and into the traditional costume with “Krachlederner” and “Haferl” shoes.
At the traditional photo shoot for partner Paulaner, the team around trainer Julian Nagelsmann showed their Bavarian side together with international newcomers such as Sadio Mané and Mattijs de Ligt – and looked great!
PAULANER GIVES FREE BEER
Free beer for the fans: As a partner of FC Bayern, Paulaner kept the traditional promise of free beer at the first home game against VfL Wolfsburg and gave the fans 100 liters of free beer for every goal scored in the past 2021/22 season! The vouchers for this were distributed by the charming Paulas before the start of the game.
For the journey home, the fan buses were loaded with Paulaner Münchner Hell and the limited five-litre party keg.
Cheers USA!
Magic moments with Paulaner at the Audi Summer Tour 2022 of Bayern Munich through the US. We collected the best pictures from Washington D.C. and Green Bay for you with Joshua Kimmich, Lucas Hernández and Giovane Élber.
HOW FC BAYERN MÜNCHEN CELEBRATE WITH FANS AND PAULANER
In the most beautiful sunshine and an attractive supporting program, more than 1,000 FC Bayern fans toasted their team and their 10th championship in a row with Paulaner at the fan festival for the German championship in the beer garden at Nockherberg.
FC Bayern celebrated their historic record with Paulaner!
What a season: With the victory against Borussia Dortmund, FC Bayern Munich secured their 10th German championship in a row! Of course, the traditional Paulaner wheat beer showers couldn't be missing.
Coach Julian Nagelsmann experienced this Bavarian tradition for the first time - much to the delight of his players and the cheering fans in the Allianz Arena. You can see the most beautiful pictures and impressions of this year's wheat beer showers below.
MY FAVOURITE FITNESS MEAL!
STARS OF FC BAYERN COOK WITH PAULANER
Paulaner and FC Bayern München are also a perfect team in the kitchen. The professionals of Germany’s record champion football team proof this once again in the current video series “My favorite fitness meal”.
Niklas Süle, Joshua Kimmich, Marcel Sabitzer, Sven Ulreich and Serge Gnabry enchant fans of the finest Munich brewing and ball art with culinary pasta, bowls, salmon and much more. But in the videos, the stars of FC Bayern München not only cook, but also reveal their very personal kitchen secrets and provide the recipe for their favorite fitness dish.
WIRTSHAUSWIESN –THE REGULARS’ RESERVED TABLE OF THE FCB LEGENDS
MAAKAY, PFLÜGLER & FRIENDS CELEBRATE AT PAULANER AM NOCKHERBERG
It was a hearty time at the regulars’ reserved table of the FC Bayern München legends during the last weekend of the WirtshausWiesn celebration.
Zé Roberto, Roy Maakay, Paulo Sérgio, Claudio Pizarro, Hans Pfügler and many other legendary Bayern players celebrated their reunion at Paulaner am Nockherberg. After FCB Legends Ambassador Giovane Élber tapped the first keg for his teammates, the legends toasted FC Bayern with Paulaner.
TAPPING A KEG, RAISING YOUR GLASS AND CHEERING ON THE TEAM
Legendary beer pleasure with the limited five-litre FC Bayern party keg from Paulaner
A must-have for all fans: For the first time in the partnership between the two Munich legends, the Paulaner brewery and FC Bayern München issued a five-litre party keg that comes with an exclusive FC Bayern design and is filled with the extremely quaffable lager Paulaner Münchner Hell. FCB Legends Giovane Élber, Claudio Pizarro and Lothar Matthäus also toasted this successful premiere!
FC Bayern München stars slip on lederhosen for Paulaner
Premiere in traditional Bavarian attire for trainer Nagelsmann and new FC Bayern München players end of August 2021 at the Nockherberg in Munich. For Paulaner, the team and coaching staff of Germany’s record football champions swapped their football shirts for traditional Bavarian clothing known as “Trachten” and showed off their Bavarian side in lederhosen.
Legendary fan experiences with Giovane Élber and Co.
Paulaner is the first official partner of "FC Bayern Legends"
Good news for FC Bayern Munich fans: There are more priceless encounters with FCB legends such as Giovane Élber, Claudio Pizarro, Lothar Matthäus and Co to come. The Paulaner Brewery makes it possible: It is expanding the longstanding partnership with the record champions and is the first official partner of the "FC Bayern Legends"!
As “Munich Legends”, Paulaner and FC Bayern Legends will provide even more special experiences and legendary moments with their particularly popular and charismatic players.
Cheers! FCB stars at the Oktoberfest
Bayern players visit Paulaner at the Oktoberfest
FC Bayern Munich attended the Oktoberfest and visited the tent bearing the name Käfer Wiesn-Schänke.
Under the eyes of numerous fans, the stars from Germany’s record-breaking football team attended the Oktoberfest around noon, accompanied by their partners.
FCB Legends at the Oktoberfest
Toni, Elber & Co. celebrate with Paulaner at the Oktoberfest
On the opening day of the Oktoberfest in 2019 the FC Bayern Legends met for their traditional "Wiesn-Stammtisch" in the Paulaner tent.
Luca Toni, Giovane Elber, Jörg Butt, Daniel van Buyten, Ivica Olic, Hans Pflügler and many other legendary Bayern players celebrated the victory of FC Bayern for the Oktoberfest start and came up with coach Niko Kovac and sports director Hasan Salihamidžic to Paulaner.
Four fans from Germany, Italy, the USA and China were allowed to participate. For them, this evening a Paulaner Fan Dream came true. As the highlight of a priceless Oktoberfest weekend they met the FCB Legends in the Paulaner tent and clinked glasses with the champions.
The stars of FC Bayern Munich in lederhosen
Paulaner dresses the players of FC Bayern
Three weeks before the start of Munich’s Oktoberfest the stars of FC Bayern Munich and the trainer team surrounding Niko Kovac? presented themselves in traditional Bavarian attire. Captain Manuel Neuer and FC Bayern Munich’s players cut just as fine of a figure in lederhosen as the new team members Philippe Coutinho and Lucas Herna?ndez.
During their first encounter with traditional Bavarian attire, FC Bayern Munich’s new international team members had the opportunity to become acquainted with and learn to appreciate this special Bavarian culture.
TITLE CELEBRATION WITH WHEATBEER SHOWERS AND FANS!
What a season ending for FC Bayern Munich, its fans and Paulaner! With the victory against Eintracht Frankfurt the record champion secured his 29th championship title and had an emotional celebration. The historic series of seven league titles in a row FC Bayern Munich was celebrated of course with Paulaner.
After the final whistle the stars of Bayern celebrated the traditional wheatbeer showers. The first on the pitch was given to coach Niko Kovac from Arjen Robben.
Later Bayern continued their victory celebration in Paulaner am Nockherberg. After the arrival the stars thanked their fans in the beer garden for their great support this season. About 2500 fans attended the 2nd edition of the Paulaner Fanfest - and celebrated themselves and their team.
O'zapft is! THE STARS OF FC BAYERN CELEBRATE WITH PAULANER ON THE "WIESN"!
They belong to the „Wiesn“ like Bavarian clothing and a fresh litre of Paulaner beer: the stars of FC Bayern Munich. Also this year the team around the new trainer Nico Kovac used the 185. Oktoberfest in Munich for their traditional visit. In Bavarian costume the stars presented their Bavarian side.
In an excellent mood, the record masters celebrated with Paulaner in „Käfer’s Wies’n-Schänke“ and raised their glasses upon further successes. Also, the player’s wives were invited together with the FC Bayern stars and inspired with the newest Dirndl fashion and stylish accessories.
FC BAYERN DRESSED UP HEARTY WITH "LEDERHOSEN" AND "HAFERL SHOES"
Three weeks up to the beginning of the „Wiesn“ the stars of the record master appeared in leather pants, bavarian shirt and “Haferl” shoes also this year on the 2nd of September.
At the annual traditional photo shoot for the Platinum Partner Paulaner not only long-established Bavarians like Manual Neuer und Thomas Müller but also the new trainer Niko Kovac and the new entries Leon Goretzka und Serge Gnabry cut a good figure and presented the photographers and numerous media representatives their Bavarian side.
With a big bunch of flowers and a short serenade the record masters congratulated birthday child Javi Martinez who celebrated his 30th anniversary this day.
Also for the third time the Paulaner Fan Dream "The Selfie of your Lifetime" took place: the winner got an exclusive place on the photo of the team.
THE TRIUMPHANT FINALE OF AN SUCCESSFUL SEASON: FC BAYERN CELEBRATED 28TH CHAMPIONSHIP
Again, it was a season of records: For the 28th time in total and for the sixth time in a row, the team of the record champion secured this title - and celebrated this masterful season with an cheerful ceremony at the Allianz Arena - and of course with the traditional wheatbeer showers. You can find the best pictures of this great event below.
THIS IS HOW BAVARIANS CELEBRATE WITH PAULANER
In the best weather and an attractive supporting program, more than 1,000 fans of FC Bayern Munich came across the record champion and his partner Paulaner at the fan party for the German championship in the beer garden at Nockherberg.
FREE BEER FOR THE FANS
Also in this year Paulaner - as a partner of FC Bayern - treated the fans to 100 liters of beer for every single premier league goal shot in the season.
So, two reasons for joy each time FCB scores!
The free beer was served at the next-to-last home match in the Allianz Arena. The coupons were spreaded from the charming Paulas beforehand.
THIS IS HOW THE STARS OF FC BAYERN CELEBRATE WITH PAULANER ON THE "WIESN"!
They belong to the „Wiesn“ like smart dirndl dresses and a fresh litre of Paulaner beer: the stars of FC Bayern Munich. And also, this year the team around trainer Carlo Ancelotti used the 184. Oktoberfest in Munich for a traditional visit. The stars posed in Bavarian costume and presented their Bavarian side.
In an excellent mood, the record masters celebrated with Paulaner in „Käfer’s Wies’n-Schänke“ and raised their glasses upon further successes. Also, the player’s wives were invited together with the FC Bayern stars and inspired with the newest Dirndl fashion and stylish accessories.
FC BAYERN IS DRESSING UP WITH "LEDERHOSEN"
Punctually to the beginning of the „Wiesn“, Paulaner dressed the stars of the FC Bayern with costume. So, the stars appeared with leather pants and “Haferl” shoes on the 13th of September at the Lederhosen photo shoot.
At the traditional photo shoot for the Platinum Partner Paulaner trainer Carlo Ancelotti and his team cut a good figure and presented the photographers and numerous media representatives their Bavarian side. With a short serenade the record masters congratulated birthday child Thomas Müller on his 28th anniversary.
A reason to celebrate was also given to the winners of the Paulaner Fan Dream “The selfie of your lifetime”: Together with their idols they were standing in front of the camera and made unforgettable pictures of this unique moment.
FC BAYERN CELBRATED 27TH CHAMPIONSHIP
The footballer stars of FC Bayern Munich celebrate their 27. German championship and the historical record of five championship titles in a row with the traditional paulaner beer showers.
Carlo Ancelotti experienced this Bavarian tradition from the benches for the first time, and team captain Philipp Lahm and Xabi Alonso bid farewell to their fans in the Allianz Arena with a hearty “Prost!”
BAYERN MUNICH CELEBRATES ON THE OCTOBERFEST WITH PAULANER!
They belong to the Wiesn as a fresh mug of beer: The visits of the stars of Bayern Munich at Paulaner on the Octoberfest. On sunday, October 2, coach Ancelotti headed the team for these traditional company outing.
As leaders of the score in the Bundesliga they celebrated with Paulaner in „Käfers Wiesn-Schänke“. Following the tradition the players' wives joined the stars and looked fantastic in „Dirndl“ and stylish accessories.
THE STARS OF BAYERN IN "LEDERHOSEN"
Just in time for Octoberfest the stars of FC Bayern München changed their jerseys for traditional costumes on September 14th.
At the traditional photo shoot for the club’s partner Paulaner the team and coach Carlo Ancelotti revealed their Bavarian side – and looked great!
CHEERS, PAULANER!
Magic moments with Paulaner at the Audi Summer Tour 2016 of Bayern Munich through the US. We collected the best pictures from New York and Chicago for you with Philipp Lahm, Holger Badstuber, lots of fans and the winners of the Paulaner Fan Dream „Join Bayern at the US-Tour“.
FC BAYERN CELBRATED 26TH CHAMPIONSHIP
It was a season of records and one of the most exultant championship celebrations of the recent years. On May 14, 2016 FC Bayern finished a masterful season with an emotional ceremony at the Allianz Arena - and intense wheatbeer showers for the leaving coach Pep Guardiola. Watch the best pictures of traditional wheatbeer showers below.
A LAGER FOR EVERY GOAL
As a partner of FC Bayern, Paulaner is a fan partner first and foremost. And that’s why Paulaner treats the fans to 100 liters of beer for every single premier league goal shot in the season: two reasons for joy each time FCB scores! For some years now, free beer has been served to the fans at the Allianz Arena – so far, the free beer record for FC Bayern was set during the triple season 2012/13.