PAULANER & FC BAYERN MUNICH - TWO MUNICH-BORN ORIGINALS ON THE ROAD TO SUCCESS
Success and emotion, tradition and future, Bavarian local spirit and a cosmopoitan outlook – this is what both Paulaner Brauerei and FC Bayern Munich embody.
These two traditional brands from Munich have been celebrating goals, titles and triumphs together for years. And always at the center of things: the fans.
THIS IS HOW THE STARS OF FC BAYERN CELEBRATE WITH PAULANER ON THE "WIESN"!
They belong to the „Wiesn“ like smart dirndl dresses and a fresh litre of Paulaner beer: the stars of FC Bayern Munich. And also, this year the team around trainer Carlo Ancelotti used the 184. Oktoberfest in Munich for a traditional visit. The stars posed in Bavarian costume and presented their Bavarian side.
In an excellent mood, the record masters celebrated with Paulaner in „Käfer’s Wies’n-Schänke“ and raised their glasses upon further successes. Also, the player’s wives were invited together with the FC Bayern stars and inspired with the newest Dirndl fashion and stylish accessories.
FC BAYERN IS DRESSING UP WITH "LEDERHOSEN"
Punctually to the beginning of the „Wiesn“, Paulaner dressed the stars of the FC Bayern with costume. So, the stars appeared with leather pants and “Haferl” shoes on the 13th of September at the Lederhosen photo shoot.
At the traditional photo shoot for the Platinum Partner Paulaner trainer Carlo Ancelotti and his team cut a good figure and presented the photographers and numerous media representatives their Bavarian side. With a short serenade the record masters congratulated birthday child Thomas Müller on his 28th anniversary.
A reason to celebrate was also given to the winners of the Paulaner Fan Dream “The selfie of your lifetime”: Together with their idols they were standing in front of the camera and made unforgettable pictures of this unique moment.
FC BAYERN CELBRATED 27TH CHAMPIONSHIP
The footballer stars of FC Bayern Munich celebrate their 27. German championship and the historical record of five championship titles in a row with the traditional paulaner beer showers.
Carlo Ancelotti experienced this Bavarian tradition from the benches for the first time, and team captain Philipp Lahm and Xabi Alonso bid farewell to their fans in the Allianz Arena with a hearty “Prost!”
BAYERN MUNICH CELEBRATES ON THE OCTOBERFEST WITH PAULANER!
They belong to the Wiesn as a fresh mug of beer: The visits of the stars of Bayern Munich at Paulaner on the Octoberfest. On sunday, October 2, coach Ancelotti headed the team for these traditional company outing.
As leaders of the score in the Bundesliga they celebrated with Paulaner in „Käfers Wiesn-Schänke“. Following the tradition the players' wives joined the stars and looked fantastic in „Dirndl“ and stylish accessories.
THE STARS OF BAYERN IN "LEDERHOSEN"
Just in time for Octoberfest the stars of FC Bayern München changed their jerseys for traditional costumes on September 14th.
At the traditional photo shoot for the club’s partner Paulaner the team and coach Carlo Ancelotti revealed their Bavarian side – and looked great!
Magic moments with Paulaner at the Audi Summer Tour 2016 of Bayern Munich through the US. We collected the best pictures from New York and Chicago for you with Philipp Lahm, Holger Badstuber, lots of fans and the winners of the Paulaner Fan Dream „Join Bayern at the US-Tour“.
FC BAYERN CELBRATED 26TH CHAMPIONSHIP
It was a season of records and one of the most exultant championship celebrations of the recent years. On May 14, 2016 FC Bayern finished a masterful season with an emotional ceremony at the Allianz Arena - and intense wheatbeer showers for the leaving coach Pep Guardiola. Watch the best pictures of traditional wheatbeer showers below.
A LAGER FOR EVERY GOAL
As a partner of FC Bayern, Paulaner is a fan partner first and foremost. And that’s why Paulaner treats the fans to 100 liters of beer for every single premier league goal shot in the season: two reasons for joy each time FCB scores! For some years now, free beer has been served to the fans at the Allianz Arena – so far, the free beer record for FC Bayern was set during the triple season 2012/13.