PAULANER & FC BAYERN MUNICH
TWO MUNICH ORIGINALS ON THE ROAD FOR SUCCESS WORLDWIDE
UNIQUE PARTNERSHIP - UNIQUE MOMENTS - UNIQUE EXPERIENCES
DREAM VICTORY AT THE „MATTHÄI CUP“
What a revival! The Matthäi Cup took place again for the first time in nine years - and FC Bayern's legendary team celebrated a legendary victory. Right in the middle of it all: our fan dream winner from Munich.
PAULANER MÜNCHNER HELL FOR THE FANS!
ACTIONS FOR THE BEST FANS
As a partner of FC Bayern, Paulaner is above all also a partner of the fans. That's why there are always very special fan campaigns and events with Paulaner Münchner Hell, such as keeping the promise of free beer or supplying the fan buses with refreshing Hellbier for the journey home and much more.
FREE BEER FOR THE FAN BUSSES
As a thank you for the support of the best fans in the world, Paulaner gave the fan buses free beer. The fans from all over Germany not only took home the finest Munich brewing art, but also a piece of Bavarian lifestyle. “What a welcome surprise!” – that was the sound from all sides in the Allianz Arena bus parking lot after FC Bayern Münchens home game against Heidenheim. During the game, busy hands loaded several cases of Paulaner Münchner Hell into each fan bus. As a sign of attention and appreciation, but above all as a refreshing refreshment for the way home.
FREE BEER FOR THE FANS
As an FC Bayern partner, Paulaner is, above all, a partner of the club’s fans: That's why Paulaner kept the traditional free beer promise at the first home game against FC Augsburg and gave the fans 100 liters of free beer for every Bundesliga goal scored. Since FC Bayern scored a fantastic 92 goals in the 2022/23 season, that was 9,200 liters, which Paulaner generously rounded up to a total of 10,000 liters of Paulaner Münchner Hell. The vouchers for this were distributed by the charming Paulas before the start of the game.
„WEMBLEY REVIVAL“ WITH PAULANER HELLBIER
At the atmospheric start of the FC Bayern Team Presentation at the end of July, there was a big rematch between the legends of FCB in the Paulaner jersey and BVB in the Allianz Arena. Numerous Wembley heroes from 2013 did the honors and ensured an excellent atmosphere among the 45,000 spectators.
"Football god" Bastian Schweinsteiger, Dante, Daniel van Buyten, Roy Makaay, Rafinha, Claudio Pizarro and Jérôme Boateng played for Bayern.
„FCB SUMMER SWING“ WITH PAULANER
In the run-up to the rematch of the FCB and BVB legends, numerous players came together for the FC Bayern Summer Swing at the Schloss Egmating golf club. The golf tournament included Philipp Lahm and Claudio Pizarro as well as the BVB legend team around Roman Weidenfeller and Patrick Owomoyela. The FCB board and prominent guests from sport and show such as Felix Neureuther also took part in the golf tournament.
At the subsequent evening event with an award ceremony in the "AAHHH Penthouse", the guests toasted the successful event with Paulaner Münchner Hell.
LEGENDARY BARBECUE EVENING IN ISTRIA with Paulaner Münchner hell
The FC Bayern Legends are not only very popular in Germany, they also have countless fans in Croatia. Recently the two ambassadors Giovane Elber and Claudio Pizarro inspired them at the sales event in Rovinj: They did magic at the grill, took the time for conversations and photos, signed legendary jerseys and thus created unforgettable moments.
HELLBIER-ENJOYMENT AT THE PAULANER TROPHY
The open day and the Paulaner Trophy with the FC Bayern Legends took place in glorious sunshine at the Schloss Egmating golf club. There, the FCB legends, including Claudio Pizarro, Diego Contento and Raimond Aumann, were available to fans and guests for numerous activities. The legends then chatted with football and golf fans in the Paulaner beer garden and toasted the unforgettable day with a refreshing Paulaner Munich Hell.
PAULANER GIVES FREE BEER
Free beer for the fans: As a partner of FC Bayern, Paulaner kept the traditional promise of free beer at the first home game against VfL Wolfsburg and gave the fans 100 liters of free beer for every goal scored in the past 2021/22 season! The vouchers for this were distributed by the charming Paulas before the start of the game.
For the journey home, the fan buses were loaded with Paulaner Münchner Hell and the limited five-litre party keg.
THIS IS HOW BAVARIANS CELEBRATE AT THE WIESN!
THE TRADITIONAL VISIT OF THE TEAM TO THE OKTOBERFEST
They are as much a part of the Oktoberfest as a fresh pint of beer: the visits of FC Bayern's stars to the Oktoberfest. During the team's official "Wiesn visit," Paulaner Brauerei invites the players and officials of the record champion to the Oktoberfest for a fresh Paulaner.
RADIANT BAVARIA COME TO PAULANER AT THE WIESN
In wonderful sunshine, FC Bayern München and coach Thomas Tuchel celebrated with Paulaner in the Käfer Wiesn-Schänke.
In best of moods, the Oktoberfest newcomers like Harry Kane and Minjae Kim enjoyed the unique Oktoberfest atmosphere and their first visit to the Oktoberfest, as did the experienced costume wearers.
In the tent, the stars and their charming companions enjoyed Bavarian snacks and toasted the successful Oktoberfest home game weekend.
THE FCB STARS CELEBRATE WITH PAULANER AT THE WIESN
At the start of the 187th Wiesn, the FC Bayern Munich team headed by coach Julian Nagelsmann visited the Munich Oktoberfest and stopped off at the Käfer Wiesn-Schänke. They posed in traditional costume and “Haferlschuhen” and showed their Bavarian side.
Invited were the FC Bayern stars and the players' wives, who wowed the audience with their smart dirndl fashion.
Cheers! FCB stars at the Oktoberfest
Bayern players visit Paulaner at the Oktoberfest
FC Bayern Munich attended the Oktoberfest and visited the tent bearing the name Käfer Wiesn-Schänke.
Under the eyes of numerous fans, the stars from Germany’s record-breaking football team attended the Oktoberfest around noon, accompanied by their partners.
O'zapft is!
THE STARS OF FC BAYERN CELEBRATE WITH PAULANER ON THE "WIESN"!
They belong to the „Wiesn“ like Bavarian clothing and a fresh litre of Paulaner beer: the stars of FC Bayern Munich. Also this year the team around the new trainer Nico Kovac used the 185. Oktoberfest in Munich for their traditional visit. In Bavarian costume the stars presented their Bavarian side.
In an excellent mood, the record masters celebrated with Paulaner in „Käfer’s Wies’n-Schänke“ and raised their glasses upon further successes. Also, the player’s wives were invited together with the FC Bayern stars and inspired with the newest Dirndl fashion and stylish accessories.
This is how the Bavarians celebrate with Paulaner at the Wiesn
They belong to the Wiesn like a smart dirndl and a fresh pint of Paulaner beer: the stars of FC Bayern Munich. And again this year, the team around coach Carlo Ancelotti used the 184th Munich Oktoberfest for a traditional Oktoberfest visit. The Bavarians and the newcomers posed in traditional costume and brogues and showed their Bavarian side.
The record champions celebrated exuberantly with Paulaner in Käfer's Wies'n-Schänke and toasted to further successes. The FC Bayern stars were also invited to the players' wives, who wowed the audience with the latest dirndl fashion and stylish accessories.
BAYERN MUNICH CELEBRATES ON THE OCTOBERFEST WITH PAULANER!
They belong to the Wiesn as a fresh mug of beer: The visits of the stars of Bayern Munich at Paulaner on the Octoberfest. On sunday, October 2, coach Ancelotti headed the team for these traditional company outing.
As leaders of the score in the Bundesliga they celebrated with Paulaner in „Käfers Wiesn-Schänke“. Following the tradition the players' wives joined the stars and looked fantastic in „Dirndl“ and stylish accessories.
HEARTY AND AUTHENTIC!
PAULANER PUTS ON THE BAVARIAN LEDERHOSEN
At the photo shoot for Paulaner, FC Bayern Munich players and coaches swap jerseys for traditional costumes and wow the national and international media with their Krachlederner and Haferlschuhen.
PAULANER PUT THE FCB STARS ON THE LEATHER PANTS
Shortly before the start of the Wiesn, the FC Bayern stars swapped their jerseys for leather pants and brogues at the "Lederhosen Shooting" at the end of August. The pros and the team of coaches headed by Thomes Tuchel proved that they also cut an excellent figure in traditional costume.
At the traditional photo shoot for partner Paulaner, newcomers Minjae Kim, Raphaël Guerreiro and Konrad Laimer showed their Bavarian side. Harry Kane celebrated his premiere in Lederhosen a few days later and was enthusiastic. Together with his teammates Thomas Müller and Alphonso Davies, he experienced a "best of" Bavarian tradition with traditional costume and white sausage - and has now "officially" arrived in Bavaria.
PAULANER OUTFITS BAYERN PLAYERS IN LEDERHOSEN
On August 28, at the "Lederhosen Shooting" for the FC Bayern stars, the motto was again: Get out of the shirt and into the traditional costume with “Krachlederner” and “Haferl” shoes.
At the traditional photo shoot for partner Paulaner, the team around trainer Julian Nagelsmann showed their Bavarian side together with international newcomers such as Sadio Mané and Mattijs de Ligt – and looked great!
FC Bayern München stars slip on lederhosen for Paulaner
Premiere in traditional Bavarian attire for trainer Nagelsmann and new FC Bayern München players end of August 2021 at the Nockherberg in Munich. For Paulaner, the team and coaching staff of Germany’s record football champions swapped their football shirts for traditional Bavarian clothing known as “Trachten” and showed off their Bavarian side in lederhosen.
The stars of FC Bayern Munich in lederhosen
Paulaner dresses the players of FC Bayern
Three weeks before the start of Munich’s Oktoberfest the stars of FC Bayern Munich and the trainer team surrounding Niko Kovac? presented themselves in traditional Bavarian attire. Captain Manuel Neuer and FC Bayern Munich’s players cut just as fine of a figure in lederhosen as the new team members Philippe Coutinho and Lucas Herna?ndez.
During their first encounter with traditional Bavarian attire, FC Bayern Munich’s new international team members had the opportunity to become acquainted with and learn to appreciate this special Bavarian culture.
FC BAYERN DRESSED UP HEARTY WITH "LEDERHOSEN" AND "HAFERL SHOES"
Three weeks up to the beginning of the „Wiesn“ the stars of the record master appeared in leather pants, bavarian shirt and “Haferl” shoes also this year on the 2nd of September.
At the annual traditional photo shoot for the Platinum Partner Paulaner not only long-established Bavarians like Manual Neuer und Thomas Müller but also the new trainer Niko Kovac and the new entries Leon Goretzka und Serge Gnabry cut a good figure and presented the photographers and numerous media representatives their Bavarian side.
With a big bunch of flowers and a short serenade the record masters congratulated birthday child Javi Martinez who celebrated his 30th anniversary this day.
Also for the third time the Paulaner Fan Dream "The Selfie of your Lifetime" took place: the winner got an exclusive place on the photo of the team.
FC BAYERN IS DRESSING UP WITH "LEDERHOSEN"
Punctually to the beginning of the „Wiesn“, Paulaner dressed the stars of the FC Bayern with costume. So, the stars appeared with leather pants and “Haferl” shoes on the 13th of September at the Lederhosen photo shoot.
At the traditional photo shoot for the Platinum Partner Paulaner trainer Carlo Ancelotti and his team cut a good figure and presented the photographers and numerous media representatives their Bavarian side. With a short serenade the record masters congratulated birthday child Thomas Müller on his 28th anniversary.
A reason to celebrate was also given to the winners of the Paulaner Fan Dream “The selfie of your lifetime”: Together with their idols they were standing in front of the camera and made unforgettable pictures of this unique moment.
THE STARS OF BAYERN IN "LEDERHOSEN"
Just in time for Octoberfest the stars of FC Bayern München changed their jerseys for traditional costumes on September 14th.
At the traditional photo shoot for the club’s partner Paulaner the team and coach Carlo Ancelotti revealed their Bavarian side – and looked great!
WORLDWIDE EUPHORIA!
PAULANER AND FC BAYERN INSPIRE ALL OVER THE WORLD
Paulaner Brewery and FC Bayern Munich have many fans and friends all over the world. At numerous events, they always have a good reason to toast their favorite club with Paulaner.
Public Viewing
Meet & Greet
Fan Carnival
Summertour
Go for the kicker
Cheers!
NI HAO FROM SINGAPUR
Under the motto "a way to inspire", FC Bayern toured Tokyo and Singapore this year, captivating fans along the way. Of course, there were also numerous Bavarian moments: Here we present to you the most beautiful Paulaner impressions from the Audi Summer Tour 2023: For example the exclusive Meet & Greet at the Paulaner Bräuhaus in Singapore with Joshua Kimmich and Sven Ulreich. Fans got autographs and selfies with the stars and celebrated this special experience with Paulaner.
Two days later, FCB and Paulaner invited fans to a Fan Fest at the Paulaner Bräuhaus in Singapore. Over 300 fans from Singapore, Indonesia, India, Taiwan, Australia, and China celebrated with Paulaner and FC Bayern Legends Claudio Pizarro and Giovane Élber.
The two engaged in a stein-holding competition with the fans and tirelessly signed autographs. Earlier, they had orchestrated a legendary event: a boat ride through the spectacular bay of Singapore. Together with Giovane Élber and Claudio Pizarro, fans enjoyed Paulaner specialties during the ride.
THE FANS IN CHENGDU CELEBRATE THE RECORD CHAMPIONSHIP WITH PAULANER
The FC Bayern München’s 33rd championship win also caused a storm of enthusiasm internationally: Numerous fans cheered on the public viewing in the FC Bayern Shanghai office in Chengdu at the season finale against 1. FC Köln and then celebrated their Bayern and their new historic record with Paulaner.
Paulaner fulfills international Fan Dreams
Fan dreams come true in Shanghai too: As part of a fan campaign in retail and gastronomy in the various regions of China with a total of 43,000 participants, an exclusive Paulaner Fan Dream beckoned as a prize. The joy was huge when the Fan Dream winner was able to toast the unforgettable experience with a fresh Paulaner at a digital meet & greet with FCB star Niklas Süle in the FCB office in Shanghai.
This is how the Chinese fans celebrate with Paulaner and Bayern
As part of the partnership in Shanghai, there were numerous opportunities for the Chinese fans to toast their Bavarians with Paulaner: At the FC Bayern Fan Carnival there were great attractions for the more than 1.000 enthusiastic participants. At the FC Bayern Viewing Party, the fans cheered for FC Bayern Munich in the top game against RB Leipzig in the local Paulaner gastronomy. You can find the most beautiful impressions here.
Cheers USA!
Magic moments with Paulaner at the Audi Summer Tour 2022 of Bayern Munich through the US. We collected the best pictures from Washington D.C. and Green Bay for you with Joshua Kimmich, Lucas Hernández and Giovane Élber.
FOR SOUTH TYROLEAN FANS IT WAS: “GET TO THE TABLE FOOTBALL”!
Compete once against the stars of FC Bayern Munich in table football - e.g. in 2018, Paulaner fulfilled this dream for South Tyrolean fans. In exciting competitions in Paulaner restaurants in South Tyrol, the teams played masterfully in the disciplines table football, bottle football and box football, won the respective elimination tournament and thus the main prize: A match against their stars from FC Bayern München. At the grand finale, they competed against Kingsley Coman, Javi Martinez and Sandro Wagner in front of the numerous media representatives in the Paulaner brewery in Munich-Langwied. We have put together the most beautiful pictures here.
CHEERS, PAULANER!
Magic moments with Paulaner at the Audi Summer Tour 2016 of Bayern Munich through the US. We collected the best pictures from New York and Chicago for you with Philipp Lahm, Holger Badstuber, lots of fans and the winners of the Paulaner Fan Dream „Join Bayern at the US-Tour“.
LEGENDARY BARBECUE EVENING IN ISTRIA
The FC Bayern Legends are not only very popular in Germany, they also have countless fans in Croatia. Recently the two ambassadors Giovane Elber and Claudio Pizarro inspired them at the sales event in Rovinj: They did magic at the grill, took the time for conversations and photos, signed legendary jerseys and thus created unforgettable moments.
MASTERFUL RECORDS!
THE BAVARIANS CELEBRATE WITH PAULANER
They are as much a part of FC Bayern's titles as the foam on a fresh Paulaner Weissbier 0,0%: the wheat beer showers and championship celebrations after winning the German championship. The stars and coaches look forward to this emotional highlight of each season just as much as the fans.
FC Bayern celebrated their historic record with Paulaner!
What a season: With the victory against Borussia Dortmund, FC Bayern Munich secured their 10th German championship in a row! Of course, the traditional Paulaner wheat beer showers couldn't be missing.
Coach Julian Nagelsmann experienced this Bavarian tradition for the first time - much to the delight of his players and the cheering fans in the Allianz Arena. You can see the most beautiful pictures and impressions of this year's wheat beer showers below.
TITLE CELEBRATION WITH WHEATBEER SHOWERS AND FANS!
What a season ending for FC Bayern Munich, its fans and Paulaner! With the victory against Eintracht Frankfurt the record champion secured his 29th championship title and had an emotional celebration. The historic series of seven league titles in a row FC Bayern Munich was celebrated of course with Paulaner.
After the final whistle the stars of Bayern celebrated the traditional wheatbeer showers. The first on the pitch was given to coach Niko Kovac from Arjen Robben.
Later Bayern continued their victory celebration in Paulaner am Nockherberg. After the arrival the stars thanked their fans in the beer garden for their great support this season. About 2500 fans attended the 2nd edition of the Paulaner Fanfest - and celebrated themselves and their team.
THE TRIUMPHANT FINALE OF AN SUCCESSFUL SEASON:
FC BAYERN CELEBRATED 28TH CHAMPIONSHIP
Again, it was a season of records: For the 28th time in total and for the sixth time in a row, the team of the record champion secured this title - and celebrated this masterful season with an cheerful ceremony at the Allianz Arena - and of course with the traditional wheatbeer showers. You can find the best pictures of this great event below.
FC BAYERN CELBRATED 27TH CHAMPIONSHIP
The footballer stars of FC Bayern Munich celebrate their 27. German championship and the historical record of five championship titles in a row with the traditional paulaner beer showers.
Carlo Ancelotti experienced this Bavarian tradition from the benches for the first time, and team captain Philipp Lahm and Xabi Alonso bid farewell to their fans in the Allianz Arena with a hearty “Prost!”
FC BAYERN CELBRATED 26TH CHAMPIONSHIP
It was a season of records and one of the most exultant championship celebrations of the recent years. On May 14, 2016 FC Bayern finished a masterful season with an emotional ceremony at the Allianz Arena - and intense wheatbeer showers for the leaving coach Pep Guardiola. Watch the best pictures of traditional wheatbeer showers below.
THIS IS HOW FANS CELEBRATE THEIR BAYERN!
PAULANER BRINGS FANS TOGETHER WITH THEIR STARS
As a thank-you for their loyalty, Paulaner Brauerei and FC Bayern München give fans numerous opportunities, such as fan festivals, to experience their Bavarians up close.
MY FAVOURITE FITNESS MEAL!
STARS OF FC BAYERN COOK WITH PAULANER
Paulaner and FC Bayern München are also a perfect team in the kitchen. The professionals of Germany’s record champion football team proof this once again in the current video series “My favorite fitness meal”.
Niklas Süle, Joshua Kimmich, Marcel Sabitzer, Sven Ulreich and Serge Gnabry enchant fans of the finest Munich brewing and ball art with culinary pasta, bowls, salmon and much more. But in the videos, the stars of FC Bayern München not only cook, but also reveal their very personal kitchen secrets and provide the recipe for their favorite fitness dish.
A HIGHLIGHT OF OUR PARTNERSHIP:
PAULANER CUP 2011-2015
THE WORD'S BIGGEST FOOTBALL CASTING
It is the dream of many football fans: to stand on the pitch with their idols.
Once against world and European champions, record champions, superstars. The Paulaner Brewery fulfilled this dream as a partner of FC Bayern from 2011 to 2015.
A total of almost 200,000 amateur footballers from all over the world took part in the world's biggest football casting. Thousands of people faced the legendary jury led by Paul Breitner, Waldemar Hartmann and Raimond Aumann.
More than 100 footballers from Germany, Europe, the USA and China played against their stars at the Paulaner Cup - in front of a huge crowd and live on TV. Below you will find some highlights and information about the Paulaner Cup 2011 to 2015.
BAVARIA, BEER AND THE BALL FEELING
THE START OF THE WORLD'S BIGGEST FOOTBALL CASTING IN BAVARIA
At the premiere of the Paulaner Cup of the South, the Bavarian men showed how they interpreted the triad of "Bavaria, beer and ball feeling" in online castings and live castings in the five Bavarian regions.
The best applicants made it onto their regional team and played in a tournament for the Paulaner Cup of the South. The victorious Lower Bavarians took on FC Bayern München in Burghausen in front of 10,000 spectators and live on SPORT1.
The record champions played with all their stars in the Wacker Arena and beat the "best from Bavaria" 13:1 on a glorious spring evening.
ARE YOU STRONG ENOUGH FOR FC BAYERN?
THE PAULANER CUP GOES INTERNATIONAL
"Compete against the stars of FC Bayern Munich for once!". 13,934 participants from 23 countries followed this dream in 2012. With videos, photos and texts, they tried to convince the jury with Waldemar Hartmann, Paul Breitner and Raimond Aumann.
111 candidates made it to the big casting in Munich: The candidates showed off their football skills and their talent as ball jugglers, beat boxers, poets and gstanzl singers during training at the FC Bayern grounds and the presentation to the jury at Nockherberg. 27 players from all over Germany, Austria, Switzerland, Italy and Belgium were nominated by the jury for the Paulaner dream team - and were thus able to fulfil their dream.
On 31 July, they played against FC Bayern Munich in Ingolstadt with their best line-up. The 12,200 enthusiastic spectators in the stadium and hundreds of thousands watching on TV saw a magnificent final of the Paulaner Cup of the South and 15 wonderful goals from the German record champions.
TRIPLE, GOALS AND TRENTINO
Paulaner Traumelf trifft in Arco auf Pep Guardiola und den FC Bayern
With 19,209 participants from all over Europe and China, the Paulaner Cup of the South set a new record in its 3rd season. The Paulaner Brewery's major fan campaign has become an international highlight for amateur footballers.
The 29 winners of the Paulaner Cup of the South met the triple winners FC Bayern München in the magnificent final in Arco: As part of its training camp, FC Bayern and coach Pep Guardiola presented themselves with many stars to around four thousand spectators at the Campo Sportivo in Arco - and to many TV viewers in Germany and Italy. SPORT1 showed the final of the Paulaner Cup des Südens in full length as part of three-and-a-half hours of live coverage.
The match between the Paulaner Traumelf and FC Bayern München was surprisingly evenly matched in the first half: FCB went into the break with a 2:0 lead. In the second half, the Bavarians then produced a final score of 13:0.
XABI ALONSO'S FIRST GOAL
EXCITING FINAL IN UNTERHACHING WITH A DOUBLE PREMIERE
More than 31,000 amateur footballers worldwide entered the 2014 Paulaner Cup - the best 30 met the stars of FC Bayern München in Unterhaching. Among them, for the first time, were amateur footballers from China, who took part in a spectacular casting in Guangzhou and faced the celebrity jury led by Paul Breitner.
The Paulaner dream team under team boss Waldemar Hartmann kept the score at 0:0 for 35 minutes before Thomas Müller overcame the outstanding goalkeeper for the first time to level the scores at half-time. The second half went down in the history books twice: The South Tyrolean Matthias Prünster scored the first goal for a Paulaner dream team and Xabi Alonso added his name to the Munich scorers' list for the first time.
In the end, FC Bayern deserved to win 5:1, giving the players of the Paulaner Traumelf and the spectators a wonderful evening of football - and were impressed by the performance of the amateurs, according to captain Philipp Lahm: “The lads put up a really good fight.”
THE GRAND FINAL IN REGENSBURG
MORE THAN 40,000 APPLICANTS AND AN EMOTIONAL FAREWELL TO THE PAULANER CUP
Many stars, beautiful goals, great emotions, 12,200 enthusiastic spectators: in 2015, the Paulaner Cup celebrated its grand final in the Continental Arena in Regensburg - and saw only winners. The 30 amateur footballers from Europe, China and the USA beat more than 40,000 applicants to fulfil their dream of playing against the stars of FC Bayern.
The spectators witnessed an FCB that had travelled to the final with many stars and in high spirits. In addition to captain Philipp Lahm, Thomas Müller, Manuel Neuer, Xabi Alonso, Javier Martinez, Rafinha, Holger Badstuber and Joshua Kimmich were among those who lined out for FCB in Regensburg.
The players of the Paulaner Traumelf from nine countries had prepared for this match in a two-day training camp and stood up to the German record champions with great passion. Much to the delight of the football fans from the Upper Palatinate, who cheered on FC Bayern just as much as the Paulaner dream team. And brought the biggest football casting in the world to a great conclusion.
LEGENDARY PARTNERSHIP & LEGENDARY EXPERIENCES
The Paulaner brewery has a close partnership with the FC Bayern Legends with many priceless and magical moments for Bayern fans. This is ensured by the "Munich Legends" with the all-stars of the record champions such as Giovane Élber, Claudio Pizarro and Co.
Legendary games with the FCB legends in the Paulaner jersey
Former professionals show their close connection to the record champions
They are FCB soccer history personified. As former professional players, the legends of FC Bayern feel closely connected to FC Bayern even after their active careers. They regularly appear on the pitch in their Paulaner jerseys to commemorate legendary matches or to see legends from other top teams again.
Dream victory for the FCB legends in the Paulaner jersey at the „Matthäi Cup“
The legendary “Matthäi Cup” indoor soccer tournament in Frankfurt celebrated a revival after nine years - and the legendary FC Bayern team in the Paulaner jersey celebrated an outstanding victory. In addition to Ivica Oli? and Zé Roberto, Mario Mandžuki?, Roy Makaay, Thomas Linke and - brand new - Sebastian Rudy also played for FCB under coach Raimond Aumann. They impressed the teams from Eintracht Frankfurt, Werder Bremen, Mainz 05, VfB Stuttgart and VfL Bochum with a spectacular record: four wins in four games, 17:5 goals.
The FC Bayern Legends were cheered on by the winners of the Paulaner fan dream “You and the FC Bayern Legends: A legendary weekend!”. Together with their legends, they toasted the outstanding victory with a fresh Paulaner Münchner Hell.
WEMBLEY REVIVAL“ WITH PAULANER HELL
A legendary Rematch IN Paulaner JERSEY
At the atmospheric start of the FC Bayern Team Presentation at the end of July, there was a big rematch between the legends of FCB in the Paulaner jersey and BVB in the Allianz Arena. Numerous Wembley heroes from 2013 did the honors and ensured an excellent atmosphere among the 45,000 spectators.
"Football god" Bastian Schweinsteiger, Dante, Daniel van Buyten, Roy Makaay, Rafinha, Claudio Pizarro and Jérôme Boateng played for Bayern.
DERBY FEVER!
THE LEGENDARY SOCCER CLASSIC WITH THE FCB LEGENDS
What a legendary derby - and the fans had been waiting for this for a long time:
On the occasion of the 50th anniversary of the Olympic Stadium, the all-stars of FC Bayern München in Paulaner jerseys and TSV 1860 Munich competed against each other. Almost 30,000 fans cheered their legend teams. In the run-up to the event, visitors had the chance to show off their football dart skills and win tickets for the derby.
THIS IS HOW THE LEGENDS CELEBRATE AT THE WIESN!
THE TRADITIONAL VISIT OF THE LEGENDS TO PAULANER
"O'Zapft is!": It has become a popular tradition that the Munich legends meet in the festival tent at the invitation of their partner Paulaner for the "Wiesn-Stammtisch". There, they toast FC Bayern and Paulaner with a fresh Paulaner.
FC BAYERN LEGENDS CELEBRATE AT PAULANER
The legends of FC Bayern München returned to the Paulaner festival tent again this year for their traditional Oktoberfest get-together – in high spirits after their successors' 7-0 win at Bayern's Oktoberfest home game a few hours earlier.
Legendary players and crowd favorites such as Roy Makaay, Hans-Jörg Butt, Thomas Helmer, Ivica Olic, Raimond Aumann and Thomas Linke celebrated with FC Bayern ambassadors Giovane Élber and Claudio Pizarro. Together they toasted the record champions and the Paulaner brewery.
FC BAYERN LEGENDS CELEBRATE IN THE PAULANER PARTY TENT
Just one day after the spectacular farewell game for Claudio Pizarro, the FC Bayern legends met for their traditional Oktoberfest visit - of course again at Paulaner, the shirt sponsor of the popular FC Bayern Legends.
Giovane Elber, Claudio Pizarro, Martin Demichelis and many other legends toasted FC Bayern and the Paulaner brewery together with Vice President Walter Mennekes, CEO Andreas Jung and Paulaner Managing Director Andreas Steinfatt - and celebrated their reunion in the Paulaner marquee.
FCB LEGENDS AT THE WIRTSHAUSWIESN
MAAKAY, PFLÜGLER & FRIENDS CELEBRATE AT PAULANER AM NOCKHERBERG
It was a hearty time at the regulars’ reserved table of the FC Bayern München legends during the last weekend of the WirtshausWiesn celebration.
Zé Roberto, Roy Maakay, Paulo Sérgio, Claudio Pizarro, Hans Pfügler and many other legendary Bayern players celebrated their reunion at Paulaner am Nockherberg. After FCB Legends Ambassador Giovane Élber tapped the first keg for his teammates, the legends toasted FC Bayern with Paulaner.
FCB Legends at the Oktoberfest
Toni, Elber & Co. celebrate with Paulaner at the Oktoberfest
On the opening day of the Oktoberfest in 2019 the FC Bayern Legends met for their traditional "Wiesn-Stammtisch" in the Paulaner tent.
Luca Toni, Giovane Elber, Jörg Butt, Daniel van Buyten, Ivica Olic, Hans Pflügler and many other legendary Bayern players celebrated the victory of FC Bayern for the Oktoberfest start and came up with coach Niko Kovac and sports director Hasan Salihamidžic to Paulaner.
Four fans from Germany, Italy, the USA and China were allowed to participate. For them, this evening a Paulaner Fan Dream came true. As the highlight of a priceless Oktoberfest weekend they met the FCB Legends in the Paulaner tent and clinked glasses with the champions.
LEGENDS OF FC BAYERN MUNICH CELEBRATE AT WINZERER FÄHNDL
Luca Toni, Giovane Élber, I Ivica Olic, Daniel van Buyten, Ze Roberto and many more Bayern legends celebrated yesterday in the Paulaner “Winzerer Fähndl” marquee. Together with President Uli Hoeneß, members of the FC Bayern Munich board and Paulaner Managing Director Andreas Steinfatt, they toasted their FC Bayern and partner Paulaner.
LEGENDS OF FC BAYERN MÜNCHEN AT PAULANER AT THE WIESN
Also in 2017 the legends of FC Bayern Munich celebrated at the Oktoberfest.
As guests of Paulaner, legendary players such as Miro Klose and Jean Marie Pfaff toasted the titles, goals and triumphs of the record champions with Paulaner Oktoberfest beer in the Winzerer Fähndl.
LEGENDARY BARBECUE EVENING IN ISTRIA
The FC Bayern Legends are not only very popular in Germany, they also have countless fans in Croatia. Recently the two ambassadors Giovane Elber and Claudio Pizarro inspired them at the sales event in Rovinj: They did magic at the grill, took the time for conversations and photos, signed legendary jerseys and thus created unforgettable moments.
THE PERFECT FLIGHT
Paulaner and FC Bayern München at the Schloss Egmating golf club
Paulaner and FC Bayern Munich are linked by a long and successful partnership – on the soccer field, the basketball field and also on the golf course. In the future, football and golf fans can not only look forward to tournament participation by FCB stars and legends, but also to special moments and even more legendary experiences with Paulaner at the Schloss Egmating golf club.
PAULANER TROPHY WITH THE FCB LEGENDS
The open day and the Paulaner Trophy with the FC Bayern Legends took place in glorious sunshine at the Schloss Egmating golf club on May 21st. In a good mood, the FCB legends, including Claudio Pizarro, Diego Contento and Raimond Aumann, were available for numerous activities. The legends then chatted with football and golf fans in the Paulaner beer garden and toasted the unforgettable day with a refreshing Paulaner Munich Hell.
OPEN DAY WITH PAULANER
Fantastic weather, a great supporting program and right in the middle: the FCB Legends! That was the open day with the Paulaner Trophy in May 2022 at the Schloss Egmating golf club. FCB legends such as Claudio Pizarro, Daniel Van Buyten and Martin Demichelis showed their skills at football darts and chatted with the numerous fans and guests in the Paulaner beer garden.
DIE FCB LEGENDEN BEIM PAULANER LEGENDS-CUP
There was great joy and many beaming faces at the first meeting of the FC Bayern Legends after a year and a half: Giovane Élber, Claudio Pizarro, Roy Makaay, among others, met in August 2021 at the Paulaner Legends Cup at the Schloss Egmating golf club. Greats of the club such as Herbert Hainer, the president of FC Bayern, the chairman of the board Oliver Kahn, sports director Hasan Salihamidži?, honorary president Uli Hoeneß and other prominent guests attended. Professional golfer and Olympian Max Kieffer did not miss this round either. At the evening event, Alexander Zverev even welcomed a newly crowned gold medal winner.
Paulaner extends partnership with FC Bayern Legends
Stefan Effenberg as the new ambassador and Paulaner lettering on the shirt chest
FCB fans can look forward to even more priceless moments with the FC Bayern Legends, because the team is getting top-class reinforcements: Stefan Effenberg, former captain of the record champions, is the new ambassador of the "Munich Legends".
And not only that, the close partnership between the Paulaner Brewery and the FC Bayern Legends has been further expanded: the lettering from the main partner Paulaner now adorns the shirt chest of Giovane Élber's team.
TAPPING A KEG, RAISING YOUR GLASS AND CHEERING ON THE TEAM
Legendary beer pleasure with the limited five-litre FC Bayern party keg from Paulaner
A must-have for all fans: For the first time in the partnership between the two Munich legends, the Paulaner brewery and FC Bayern München issued a five-litre party keg that comes with an exclusive FC Bayern design and is filled with the extremely quaffable lager Paulaner Münchner Hell. FCB Legends Giovane Élber, Claudio Pizarro and Lothar Matthäus also toasted this successful premiere!
Legendary fan experiences with Giovane Élber and Co.
Paulaner is the first official partner of "FC Bayern Legends"
Good news for FC Bayern Munich fans: There are more priceless encounters with FCB legends such as Giovane Élber, Claudio Pizarro, Lothar Matthäus and Co to come. The Paulaner Brewery makes it possible: It is expanding the longstanding partnership with the record champions and is the first official partner of the "FC Bayern Legends"!
As “Munich Legends”, Paulaner and FC Bayern Legends will provide even more special experiences and legendary moments with their particularly popular and charismatic players.
UNIQUE PARTNERSHIP - UNIQUE MOMENTS - UNIQUE EXPERIENCES
Paulaner Brauerei has had a close partnership with the stars of FC Bayern Basketball for several years. For the team's fans, this means many priceless magical moments with their favorite team and players.
O’ZAPFT IS!
BASKETBALL PLAYERS CELEBRATE WITH PAULANER AT THE WIESN
BAYERN BASKETBALLERS COME TO PAULANER AT THE WIESN
The entire FC Bayern Basketball team led by captain Vladimir Lucic accepted the invitation of his long-time partner Paulaner and spent a very atmospheric evening in the festival tent in traditional costume and Haferlschuh. In particular, the three FCBB world champions Isaac Bonga, Niels Giffey and Andreas Obst were cheered on the music stage by the many thousands of festival tent guests.
A CHEERS TO COZYNESS: FCBB STARS AT THE "WIESN"
It was hearty in the Paulaner marquee when the FC Bayern basketball players visited as part of the 186th Munich Oktoberfest. Dressed in traditional costumes and “Haferl” shoes, Danilo Barthel, Leon Radosevic, Alex King and Nihad Djedovic, among others, also showed their Bavarian side.
CHEERS! FCB BASKETBALL STARS AT THE WIESN
For the FCB basketball players, the motto at this years’s Wiesn team evening in the Paulaner marquee was “O’zapft is!”. The double winners celebrated in smart traditional costumes and toasted further successes.
MASTERFUL VICTORIES!
THIS IS HOW THE BASKETBALL STARS CELEBRATE WITH PAULANER
FC BAYERN BASKETBALL CELEBRATES FOURTH CUP VICTORY WITH PAULANER
What a terrific final: With an impressive performance, FC Bayern Basketball secured their fourth title in the BBL Cup against the hosts Oldenburg.
At the dressing room party that followed, the cup winners toasted their success with Paulaner wheat beer 0.0% and, among other things, gave trainer Andrea Trinchieri a traditional wheat beer shower.
PAULANER WHEATBEER SHOWERS FOR THE FC BAYERN BASKETBALLERS
Suspense until the last second: FC Bayern Basketball beat Alba Berlin in extra time an won the title for the fifth time. Of course, the victory was celebrated with the traditional Paulaner wheat beer showers in the Audi Dome. You can see the most beautiful pictures below.
DOUBLE CELEBRATION AT FC BAYERN BASKETBALL
After their cup triumph, the basketball players made the double perfect in Berlin and secured the German championship. The FCB basketball players and coach Dejan Radonjic toasted this double victory with Paulaner non-alcoholic wheat beer.
CUP, CUP, WE CELEBRATE THE CUP!
Exactly 50 years after their first cup title, the basketball team from FC Bayern München secured the German Basketball Cup in Ulm for the second time. After the final whistle in the final of the TOP FOUR, the players and supervisors let their joy run wild and drank the victory with Paulaner non-alcoholic wheat beer.
toast together!
FANS CHEER THEIR FCBB STARS WITH PAULANER
CHAMPIONSHIP CELEBRATION WITH FANS AND PAULANER
Blue sky, sunshine and high spirits: Around 1.000 fans greeted their Munich master heroes at the fan festival for the German championship in the beer garden on Nockherberg and toasted their stars from FC Bayern Basketball and their partner Paulaner.
BIG CHAMPION PARTY OF BASKETBALLERS WITH PAULANER
With an atmospheric fan festival, the double winners celebrated the most successful season in the club’s history with around 1.000 fans in the Paulaner beer garden on Nockherberg. With the best summer weather and a lot of good humor, the Bayern fans cheered the team around captain Anton Gravel and toasted their team with Paulaner.
