PAULANER & FC BAYERN MUNICH - TWO MUNICH-BORN ORIGINALS ON THE ROAD TO SUCCESS

Success and emotion, tradition and future, Bavarian local spirit and a cosmopoitan outlook – this is what both Paulaner Brauerei and FC Bayern Munich embody.

These two traditional brands from Munich have been celebrating goals, titles and triumphs together for years. And always at the center of things: the fans.

O'zapft is! THE STARS OF FC BAYERN CELEBRATE WITH PAULANER ON THE "WIESN"!

They belong to the „Wiesn“ like Bavarian clothing and a fresh litre of Paulaner beer: the stars of FC Bayern Munich. Also this year the team around the new trainer Nico Kovac used the 185. Oktoberfest in Munich for their traditional visit. In Bavarian costume the stars presented their Bavarian side.

In an excellent mood, the record masters celebrated with Paulaner in „Käfer’s Wies’n-Schänke“ and raised their glasses upon further successes. Also, the player’s wives were invited together with the FC Bayern stars and inspired with the newest Dirndl fashion and stylish accessories.

FC BAYERN DRESSED UP HEARTY WITH "LEDERHOSEN" AND "HAFERL SHOES"

Three weeks up to the beginning of the „Wiesn“ the stars of the record master appeared in leather pants, bavarian shirt and “Haferl” shoes also this year on the 2nd of September.

At the annual traditional photo shoot for the Platinum Partner Paulaner not only long-established Bavarians like Manual Neuer und Thomas Müller but also the new trainer Niko Kovac and the new entries Leon Goretzka und Serge Gnabry cut a good figure and presented the photographers and numerous media representatives their Bavarian side.
With a big bunch of flowers and a short serenade the record masters congratulated birthday child Javi Martinez who celebrated his  30th anniversary this day.

Also for the third time the Paulaner Fan Dream "The Selfie of your Lifetime" took place: the winner got an exclusive place on the photo of the team. 

THE TRIUMPHANT FINALE OF AN SUCCESSFUL SEASON: FC BAYERN CELEBRATED 28TH CHAMPIONSHIP

Again, it was a season of records: For the 28th time in total and for the sixth time in a row, the team of the record champion secured this title - and celebrated this masterful season with an cheerful ceremony at the Allianz Arena - and of course with the traditional wheatbeer showers. You can find the best pictures of this great event below.

THIS IS HOW BAVARIANS CELEBRATE WITH PAULANER

In the best weather and an attractive supporting program, more than 1,000 fans of FC Bayern Munich came across the record champion and his partner Paulaner at the fan party for the German championship in the beer garden at Nockherberg.

FREE BEER FOR THE FANS

Also in this year Paulaner - as a partner of FC Bayern - treated the fans to 100 liters of beer for every single premier league goal shot in the season. 
So, two reasons for joy each time FCB scores! 

The free beer was served at the next-to-last home match in the Allianz Arena. The coupons were spreaded from the charming Paulas beforehand. 

THIS IS HOW THE STARS OF FC BAYERN CELEBRATE WITH PAULANER ON THE "WIESN"!

They belong to the „Wiesn“ like smart dirndl dresses and a fresh litre of Paulaner beer: the stars of FC Bayern Munich. And also, this year the team around trainer Carlo Ancelotti used the 184. Oktoberfest in Munich for a traditional visit. The stars posed in Bavarian costume and presented their Bavarian side.

In an excellent mood, the record masters celebrated with Paulaner in „Käfer’s Wies’n-Schänke“ and raised their glasses upon further successes. Also, the player’s wives were invited together with the FC Bayern stars and inspired with the newest Dirndl fashion and stylish accessories.

FC BAYERN IS DRESSING UP WITH "LEDERHOSEN"

Punctually to the beginning of the „Wiesn“, Paulaner dressed the stars of the FC Bayern with costume. So, the stars appeared with leather pants and “Haferl” shoes on the 13th of September at the Lederhosen photo shoot.
 

At the traditional photo shoot for the Platinum Partner Paulaner trainer Carlo Ancelotti and his team cut a good figure and presented the photographers and numerous media representatives their Bavarian side. With a short serenade the record masters congratulated birthday child Thomas Müller on his 28th anniversary.


A reason to celebrate was also given to the winners of the Paulaner Fan Dream “The selfie of your lifetime”: Together with their idols they were standing in front of the camera and made unforgettable pictures of this unique moment.

FC BAYERN CELBRATED 27TH CHAMPIONSHIP

The footballer stars of FC Bayern Munich celebrate their 27. German championship and the historical record of five championship titles in a row with the traditional paulaner beer showers.

Carlo Ancelotti experienced this Bavarian tradition from the benches for the first time, and team captain Philipp Lahm and Xabi Alonso bid farewell to their fans in the Allianz Arena with a hearty “Prost!”

BAYERN MUNICH CELEBRATES ON THE OCTOBERFEST WITH PAULANER!

They belong to the Wiesn as a fresh mug of beer: The visits of the stars of Bayern Munich at Paulaner on the Octoberfest. On sunday, October 2, coach Ancelotti headed the team for these traditional company outing.

As leaders of the score in the Bundesliga they celebrated with Paulaner in „Käfers Wiesn-Schänke“. Following the tradition the players' wives joined the stars and looked fantastic in „Dirndl“ and stylish accessories.

THE STARS OF BAYERN IN "LEDERHOSEN"

Just in time for Octoberfest the stars of FC Bayern München changed their jerseys for traditional costumes on September 14th.

At the traditional photo shoot for the club’s partner Paulaner the team and coach Carlo Ancelotti revealed their Bavarian side – and looked great!

CHEERS, PAULANER!

Magic moments with Paulaner at the Audi Summer Tour 2016 of Bayern Munich through the US. We collected the best pictures from New York and Chicago for you with Philipp Lahm, Holger Badstuber, lots of fans and the winners of the Paulaner Fan Dream „Join Bayern at the US-Tour“.

FC BAYERN CELBRATED 26TH CHAMPIONSHIP

It was a season of records and one of the most exultant championship celebrations of the recent years. On May 14, 2016 FC Bayern finished a masterful season with an emotional ceremony at the Allianz Arena - and intense wheatbeer showers for the leaving coach Pep Guardiola. Watch the best pictures of traditional wheatbeer showers below.

A LAGER FOR EVERY GOAL

As a partner of FC Bayern, Paulaner is a fan partner first and foremost. And that’s why Paulaner treats the fans to 100 liters of beer for every single premier league goal shot in the season: two reasons for joy each time FCB scores! For some years now, free beer has been served to the fans at the Allianz Arena – so far, the free beer record for FC Bayern was set during the triple season 2012/13.

Welcome to the Paulaner Fan Dreams

Paulaner is the leading brewery for wheat beer specialties. Within the scope of statutory provisions Paulaner encourages its customers to consume alcoholic beverages responsibly.

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