Of Paulaner Brauerei Gruppe GmbH & Co. KGaA

Thank you for your interest in our website.  Protecting your privacy when processing your personal details is of the utmost concern to us. The Paulaner Brauerei Gruppe GmbH & Co. KGaA will handle your data responsibly.

As a matter of course we adhere to statutory provisions in the collection, processing and usage of your data, in particular those of the German Data Protection Act [BDSG] and the German Broadcast Media Act [TMG]. But of course we are aware that for many people using the internet is cause for great concern how such protection applies in practice.

The data privacy statement below provides an overview of what data is collected, used, stored, and possibly passed on to third parties, also what security measures we employ for your privacy, and what right to information you have on the matter.

1. Collecting, processing and using personal data

On principle it is possible to visit our website without giving any details. We only store access data which are not associated to an individual, such as

  • the type and version of your browser,
  • the operating system used,
  • the website from which you came to us,
  • individual pages you call up,
  • date and time of your visit.

These data are stored separately from any personal data which you may enter and are used solely for the purposes of improving our internet presence and our services. We collect, process, and store your personal data which you may enter on the contact form on the website or in case you contact us by means of the e-mail address on the website. Your details are only used to respond to your query.
Furthermore we collect, process, and store your personal data only where you voluntarily provide these data when using services on the website (for example taking part in a competition, applying to visit the brewery). We use the personal data you provide, without a separate consent request, solely for the purposes of the service involved (thus for example to carry out the competition or to organize a brewery tour). When the procedure concerned is completed, your data is blocked for further usage, and after the lapse of a retention period, which may apply under relevant fiscal and commercial law, they will be deleted, unless you have otherwise expressly agreed for additional usage of your personal data.

2. Sharing individual-related data
When we hold competitions, we may transfer necessary personal data to a service provider who assists us in the implementation of the competition, for example to an agency or transport carrier contracted to dispatch the prizes. If such a data transfer is to occur, it will be pointed out in the conditions for participation.

3. Use of cookies
We make use of cookies to make our website more attractive and to facilitate certain functionakities. Cookies are small text files which are saved on your computer. Some of the cookies (so-called session cookies) are deleted as soon as your browser session ends, that is, when you close your browser. Other cookies remain on your computer and facilitate browser recognition to us or our partner companies on your next visit to the website (persistent cookies). You can adjust cookie settings on your browser so you will be informed when cookies are being stored and can make a decision whether to accept or refuse them individually, or set it to accept cookies only in specific situations or refuse them in general.  If you refuse cookies, it may restrict the functionality of our website.

4. Use of Google Analytics
This website uses Google Analytics, a web analyst service from Google Inc. ("Google"). Google Analytics makes use of cookies which are stored on your personal computer and will facilitate the analysis of your usage of the website.  The information generated by the cookie about your use of this website is usually transmitted to a server operated by Google in the USA and stored there. In the event that IP anonymization is activated for this website, your IP address is abbreviated by Google within most member countries of the European Union or other treaty partners to the Agreement on the European Economic Region. Only in exceptional cases the full IP address is transmitted to a Google server in the USA and abbreviated there. The operator of this website contracts Google to use this information for evaluating the use of its website, for creating reports about website activity and for providing other services linked to the use of the website and the internet. The IP address transmitted from your browser in the context of Google Analytics is not linked to other data by Google. You can set your browser software to block cookies; we point out, however, that in this case you will not be able to use all of the website’s functionalities.

For future visits, you can also prevent data (generated by cookies and being related to your use of this website, including your IP address) to be recorded by Google, as well as to be processed by Google, by downloading and installing a browser plugin available under the following link:

5. Security notification
In case personal data are collected on our website, the transmission is encrypted using a SSL (secure socket layer) data transfer procedure. In addition, we take great care to ensure that only those employees of our company will receive access to your person-related data for performance of their respective tasks. These people have been trained in data protection and privacy rights.

6. Right to information
Under the data protection laws, you have a right to information about your stored personal data free of charge as well as a right to correction, blockage or deletion of these data.

7. Data protection and privacy rights contact person
For questions regarding the collection, processing, or use of your individual-related data, for information, correction, blocking or deletion of data as well as to revoke consent if necessary, you can contact us by email at: datenschutz(at)

Welcome to the Paulaner Fan Dreams

Paulaner is the leading brewery for wheat beer specialties. Within the scope of statutory provisions Paulaner encourages its customers to consume alcoholic beverages responsibly.

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