Bayern defeated the hosts Alba Berlin 88:82 in the fourth playoff final in Berlin! There was no shortage of wheat beer showers at the subsequent dressing room party: The national players and world champions Andi Obst and Niels Giffey experienced this ritual through their team-mates.

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Good news for all fans of Paulaner and FC Bayern Munich: The two Munich originals have officially extended their long-standing partnership by seven years until 2031.The cooperation has so far included the club’s men’s first team and Legends, as well as FC Bayern Basketball, and in future it will also include the successful FC Bayern Women football team.

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This is the all-inclusive fan package: Allianz Arena, VIP area, VIP tickets, 20 friends, shuttle service. You couldn’t get more in a fan dream. It will be the home match of your life. Sign up now and, with a bit of luck, you could win!

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What a revival! The Matthäi Cup took place again for the first time in nine years - and FC Bayern's legendary team celebrated a legendary victory. Right in the middle of it all: our fan dream winner from Munich.

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As a thank you for the support of the best fans in the world, Paulaner gave the fan buses free beer. The fans from all over Germany not only took home the finest Munich brewing art, but also a piece of Bavarian lifestyle. “What a welcome surprise!” – that was the sound from all sides in the Allianz Arena bus parking lot after FC Bayern Münchens home game against Heidenheim. During the game, busy hands loaded several cases of Paulaner Münchner Hell into each fan bus. As a sign of attention and appreciation, but above all as a refreshing refreshment for the way home.

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The team's traditional visit to the Käfer Wiesn-Schänke with Paulaner was a real Bavarian affair. The Bavarians posed in traditional costume and Haferl shoes, along with new arrivals such as Harry Kane and Minjae Kim, and showed off their Bavarian side. We have put together the best pictures for you.

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Just in time for the Oktoberfest, the stars of FC Bayern Munich swapped their jerseys for traditional costumes for the traditional "Lederhosen shoot" in September. Harry Kane celebrated his premiere in lederhosen a few days late and was delighted.

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As an FC Bayern partner, Paulaner is, above all, a partner of the club’s fans: That's why Paulaner kept the traditional free beer promise at the first home game against FC Augsburg and gave the fans 100 liters of free beer for every Bundesliga goal scored. Since FC Bayern scored a fantastic 92 goals in the 2022/23 season, that was 9,200 liters, which Paulaner generously rounded up to a total of 10,000 liters of Paulaner Münchner Hell. The vouchers for this were distributed by the charming Paulas before the start of the game.

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Experience a weekend in the cosmopolitan city with a heart. Celebrate an exclusive party with FC Bayern legends above the rooftops of Munich in the penthouse loft suite of the DO & CO Hotel München. And cheer on FC Bayern Munich from the best seats at a home game in the Allianz Arena - a dream come true for Stefanie B. from Pleiskirchen, the winner of the exclusive Paulaner fan dream "The party weekend of your life". Paulaner invited her to Munich together with the other winners from Italy and the USA and their respective companions.

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Under the motto "a way to inspire", FC Bayern traveled to Tokyo and Singapore this year - and inspired the fans. Of course, there were also numerous Bavarian moments!

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Welcome to the Paulaner Fan Dreams

Paulaner is the leading brewery for wheat beer specialties. Within the scope of statutory provisions Paulaner encourages its customers to consume alcoholic beverages responsibly.

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