Paulaner Fan Dreams

For many years, the fans of Bayern Munich celebrate with Paulaner goals, titles and triumphs of the German record champion. In addition, the Munich-based brewery excited fans all around the world with unique promotions like the Paulaner Cup.

This tradition is now continued with the Paulaner Fan Dreams. Since March, fans of Bayern Munich gained priceless prizes: Joining Bayern Munich to Lisbon, experiencing the celebration of the championship on the pitch, enjoying the „Match of your life time“, celebrating the final in Berlin and traveling with the stars through the USA.

And Paulaner continues this unique fan action. We would be very happy to inform you about the start of the next events – please subscribe our newsletter.


Now fans of Bayern Munich have the chance to compete against the stars of FC Bayern Munich. Philipp Lahm and Co. are waiting to challenge you in a Bavarian Triathlon — both on and off the soccer field.

The first event: Beer stein holding. Who can hold a filled beer stein the longest with an outstretched arm? The Bayern stars — or the fans? Second event: Penalty shoot-out. Who's the best penalty taker? Who has the best shot? And how will the Bayern stars fare when pitted against each other? And finally, the main event: at a soccer game, amateur players will challenge the record champion’s pros!

Now the jury nominated 16 amateur footballers for the casting in Munich. We are loooking forward to  meet the candidates from eight countries at the Bavarian triathlon in Munich. Learn more about our finalists here.

Closed Fan Dream: "Win an exklusive photo shoot with the stars of FC Bayern!"

Pictures of the FCB stars in „Lederhosen" are world famous. With Paulaner Fan Dreams fans of Bayern had the chance to be up close to this photo shoot and make a picture with the stars as the winner of the casting event.

While cheering at the new season a pro photographer will then take the picture of a lifetime: The winner among the stars in „Lederhosen“! And this photo will make the winner a star as well. It will be published on the Facebook page of Bayern Munich with more than 35 million fans worldwide.

At September 14 this Paulaner Fan Dream came true for Stefan Dirks. At the photoshoot in „Lederhosen“ in Munich the complete team cheered him – and Stefan made the „Selfie of his lifetime“.

Closed Fan Dream: Encounter the FCB-Stars firsthand
at the champions’ celebration on May 14, 2016.

Imagine this: The FC Bayern stars celebrate – and you are right in the middle of it: both in the interior area of the Allianz Arena and at the exclusive champions’ celebration you’ll serve fresh Paulaner to the stars: for the famous Weissbier showers and for traditional Cheers to the 26th German Championship title.

Paulaner makes this dream come true at the Paulaner Fan Dreams and drawed a trip to the season’s final in Munich, including tickets for the last home match of FCB and the chance to witness the famous beer showers on the pitch.

Now it’s up the jury. Stay in touch and get all information about the winners of this Paulaner Fan Dream here on this website.

Welcome to Paulaner Fan Dreams!
Paulaner is the leading brewery for wheat beer specialties. Within the scope of statutory provisions Paulaner encourages its customers to consume alcoholic beverages responsibly.
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